Rethink representations of sustainability: once symbolized by polar bears, solar panels, and icebergs, sustainable imagery is now evolving to include new visuals that feel more impactful for the modern consumer. Although well‑known sustainable imagery still proves popular, it’s a good idea to also include visuals that aren’t as obviously tied to the sustainability movement, but still signify it for your more discerning customers.

Make conscious, eco‑friendly choices: research says 79% of consumers are actively trying to reduce the amount of plastic they use and 53% of them only buy from brands that make an effort to be eco‑friendly. Make sure you’re meeting modern standards of sustainability by rethinking how you choose images and videos for every project. Include details such as reusable to‑go cups or metal straws to convey your commitment to sustainability and show that you’re taking a thoughtful approach in your environmental efforts.

Help consumers overcome present‑day fears by visualizing a sustainable future: although 46% of consumers know that they should care more about the environment, that feeling is trumped by convenience. By using aspirational and future‑facing imagery, you can support their sustainable efforts and make them feel like they can make a positive impact on the world. Show a wide range of visuals that portray environmentally aware choices, ranging from small lifestyle changes to industries investing in new, innovative technologies and initiatives that’ll lead to sustainability on a large scale. Consumers are twice as likely to agree that a brand is committed to sustainability if they show how people are working and doing their part towards creating a more sustainable future.